Lumina
vs AgencyAnalytics

AgencyAnalytics served its decade. Lumina is built for this one.

AgencyAnalytics pioneered agency reporting. Lumina rebuilt it from scratch, AI-first, modern UI, numbers checked against the source, and a migration team that moves your workspaces for free.

app.luminainsights.co/dashboard
Synced today
Sample data · Last 30 days
Demo workspace · Cross-channel overview
Last 30 days Edit layout Share
Sessions
84,210
+12.4%
Organic clicks
28,402
+11.7%
Ad spend
$48,730
+6.1%
Conversions
1,904
+18.2%
Sessions · last 30 days
This period Previous
AI insights
  • Organic clicks up 11.7%, led by the /guides pages.
  • Paid CPC is up 9% month on month — worth a look at match types.
  • Conversion rate improved on mobile for the third week running.
Top channels
NameSessionsConv.
  • Organic search28,402612
  • Paid search19,880540
  • Paid social16,240402
  • Direct11,905218
Sessions by device
  • Mobile58%
  • Desktop34%
  • Tablet8%
Why teams switch

Why agencies leave AgencyAnalytics for Lumina.

01
AI that actually writes the report

Lumina composes the whole report deck from a written brief and your connected data, in each client's brand voice, not just a chat box over a dashboard. Edit it slide by slide.

02
An interface built this decade

Lumina is designed to be shown to your clients, not just used by your team. The portal is part of how you present the work.

03
Every number checked

Before a deck is saved, each figure in it is checked against the connected source.

04
Fast to a first branded report

Connect a data source, write a brief or pick a template, and Lumina builds a branded deck — no dashboard building first.

05
Free done-for-you migration

Our team rebuilds your templates, wires your integrations, and moves your clients. No cost on Growth and above.

Side by side

The detailed feature comparison.

Lumina Starter starts at $39/mo billed annually, and every plan includes a 14-day free trial of Growth. Compare against current AgencyAnalytics pricing on their site — theirs changes, and we'd rather you check it than take our word.

CapabilityLuminaAgencyAnalytics
AI executive summaries
AI anomaly detection + recommendations
Native cross-channel attribution
White-label custom domain
Client portal with connected data
Search, analytics, ads, social, ecommerce and email sources
Free done-for-you migration
White-glove migration

Our team will move you off AgencyAnalytics for free.

Integrations wired. Templates rebuilt. Client portals set up in your branding. On Growth and above with 5+ client workspaces.

FAQ

Switching from AgencyAnalytics? Read this.

No. It's a mature, reliable tool that dominated a generation of agency reporting. For agencies happy with traditional dashboards, it still works. Lumina is built for agencies that want AI-composed reports, a modern client portal, and faster workflows.
Not painful. Our migration team rebuilds your templates, wires your integrations, and transfers your client workspaces at no cost if you have 5+ clients on Growth and above.
Clients see your brand, not the tool. Lumina portals carry your logo, colours and favicon, with "Powered by Lumina" removable, so the switch can be as quiet or as visible as you like.
Lumina Starter is $39/mo and Growth $79/mo, billed annually, with a 14-day free trial of Growth. Competitor pricing changes, so compare against their current published plans rather than a figure we've restated here.

See why agencies switch from AgencyAnalytics to Lumina.

Connect your data. Pick a template. Add your branding. Hit send.

14-day free trial · No credit card · Live onboarding included
Start free trialBook a demo