Swydo is a dashboard tool. Lumina is a reporting platform.
Swydo is solid for basic marketing dashboards. Lumina is a full platform: AI-composed decks, client portals, white-label, modelled revenue, and an interface agencies enjoy using.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Why agencies leave Swydo for Lumina.
Swydo is a dashboard-and-report generator. Lumina is a platform, dashboards are one feature, not the whole product.
Lumina AI is built into every report, dashboard and workflow rather than sold as a separate add-on.
Lumina portals and decks carry your brand and are designed to be put in front of clients.
Swydo specialises in scheduled PDFs. Lumina adds portals your clients log into between reports.
13 data sources, including organic Instagram, Facebook, LinkedIn, YouTube and TikTok next to Google Ads, Meta Ads and Shopify.
The detailed feature comparison.
Lumina Starter starts at $39/mo billed annually. Check Swydo's current pricing on their own site — we don't restate competitor prices that can change without notice.
| Capability | Lumina | Swydo |
|---|---|---|
| AI-generated executive summaries | ||
| AI anomaly detection | ||
| Client portals (branded) | ||
| Cross-channel attribution | ||
| White-label custom domain | ||
| TikTok + Klaviyo + Shopify integrations |
Our team will move you off Swydo for free.
Integrations wired. Templates rebuilt. Client portals set up in your branding. On Growth and above with 5+ client workspaces.
Switching from Swydo? Read this.
See why agencies switch from Swydo to Lumina.
Connect your data. Pick a template. Add your branding. Hit send.