Lumina
Ecommerce brands

Spend → revenue, end-to-end.

Shopify, Google Ads, Meta Ads, GA4 and Mailchimp in one place. Revenue, orders and ad spend on dashboards that leadership and the paid lead read the same way.

app.luminainsights.co/dashboard/ecommerce-dashboard
Synced today
Sample data · Last 30 days
Demo workspace · Ecommerce
Last 30 days Edit layout Share
Revenue
$412,880
+18.4%
Orders
3,412
+14.1%
Average order value
$121.00
+3.8%
Ad spend
$48,730
+6.1%
Revenue · last 30 days
This period Previous
AI insights
  • Revenue grew faster than ad spend — blended return is improving.
  • One product line is driving orders but pulling average order value down.
  • Email is the strongest non-paid source of orders this month.
Top products
NameOrdersRevenue
  • Everyday Tote — Black612$74,200
  • Merino Crew — Navy488$61,400
  • Trail Runner — v2402$52,800
  • Canvas Weekender318$41,900
Revenue by source
  • Paid search34%
  • Organic28%
  • Paid social24%
  • Email14%
The problem

Ecommerce reporting is broken in three places at once.

  • Platform numbers from Meta and Google don't line up with Shopify revenue. Trust erodes.
  • Revenue, orders and spend sit in separate tools. Nobody else can answer ‘is this scaling?'
  • Email, paid and site data are reported separately, so nobody sees the whole picture.
  • Rebuilding the monthly report by hand leaves little time to act on it.
13
connected sources
Modelled
revenue from GA4, Ads and Shopify
Daily
automatic sync
14 days
free trial
What you get

Built for how your team actually runs the work.

Shopify core metrics

Revenue, orders, average order value and customers, synced daily from Shopify.

Spend and revenue side by side

Shopify revenue next to Google Ads and Meta Ads spend, in one view.

Modelled revenue and goals

Modelled revenue from GA4, Ads and Shopify data, with goal pacing that shows on track, behind or at risk.

Channel breakdowns

Ad spend and conversions by campaign, and GA4 sessions and conversions by source, device and country.

Client-ready delivery

PDF and editable PPTX exports, scheduled delivery and white-label portals.

Executive + operator views

Drag-and-drop dashboards, so leadership and the growth lead can each have a view built from the same data.

Channels covered

The data sources this covers.

Ecommerce
  • Shopify
Email
  • Mailchimp
Paid
  • Meta Ads
  • Google Ads

See your spend and revenue side by side on your own data.

Connect your data. Pick a template. Add your branding. Hit send.

14-day free trial · No credit card · Live onboarding included
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