Supermetrics is a pipe. Lumina is a platform.
Supermetrics moves data into spreadsheets, data warehouses, and Looker Studio. Lumina does the next step, the one your team is paid for.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Why agencies leave Supermetrics for Lumina.
Supermetrics gets data into Looker Studio. Then you build the dashboard. Then you build the next. Lumina ships purpose-built reporting out of the box.
Supermetrics plus Looker plus ChatGPT gets you part way. Lumina bundles the data, dashboard, AI narrative, and client portal in one.
Supermetrics output needs an analyst to finish. Lumina output is client-ready out of the box, branded, AI-summarized, scheduled.
Supermetrics pricing scales by connector + destination. Lumina prices by client workspace, easier to model, cheaper at scale.
The detailed feature comparison.
Supermetrics is priced per connector and destination, so the comparison depends on your setup. Lumina Starter is $39/mo billed annually with reporting and AI included.
| Capability | Lumina | Supermetrics |
|---|---|---|
| Data pipe (connectors) | ||
| Native reports + dashboards | ||
| AI executive summaries | ||
| White-label client portals | ||
| Cross-channel attribution | ||
| Requires separate BI tool (Looker etc.) |
Our team will move you off Supermetrics for free.
Integrations wired. Templates rebuilt. Client portals cloned pixel-close enough that your clients won't even notice. On Growth and above with 5+ client workspaces.
Switching from Supermetrics? Read this.
See why agencies switch from Supermetrics to Lumina.
Connect your data. Pick a template. Add your branding. Hit send.