Looker Studio is free. Agencies pay for it anyway.
Free in license, expensive in time. Agencies pay in lost hours rebuilding dashboards, in extra fees for Google-Connectors integrations, and in clients asking 'why does this look like Google?'
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Why agencies leave Looker Studio for Lumina.
Looker Studio shows Google branding. Lumina is your brand top to bottom, with custom domain.
Looker Studio needs Google Connectors (paid) or custom dev for Meta, TikTok, HubSpot. Lumina has 13 native.
Looker Studio has charts. Lumina has charts + AI-drafted narrative + anomaly detection + recommendations.
Per-client workspaces, templates, scheduled delivery, portals. Looker Studio treats every report like a fresh build.
Questions go to a person on the Lumina team, not a community forum queue.
The detailed feature comparison.
Looker Studio is free to use. Lumina Starter is $39/mo billed annually — the trade is licence cost against the hours spent building and maintaining dashboards yourself.
| Capability | Lumina | Looker Studio |
|---|---|---|
| Native Meta + TikTok integrations | ||
| White-label custom domain | ||
| AI narrative | ||
| Anomaly detection | ||
| Per-client workspaces | ||
| Scheduled delivery |
Our team will move you off Looker Studio for free.
Integrations wired. Templates rebuilt. Client portals cloned pixel-close enough that your clients won't even notice. On Growth and above with 5+ client workspaces.
Switching from Looker Studio? Read this.
See why agencies switch from Looker Studio to Lumina.
Connect your data. Pick a template. Add your branding. Hit send.