PPC reporting software
PPC reporting software for Google Ads and Meta Ads.
Google Ads and Meta Ads in one report, with goal pacing, daily anomaly checks and an AI-written narrative.
app.luminainsights.co/dashboard/paid-dashboard
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Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Average CPC fell 3.2% while clicks grew — efficiency is improving.
- One campaign is taking 43% of spend at below-average CTR.
- Search impression share recovered after the budget change.
Top campaigns
By spend
NameSpendClicks
- Brand — Exact$12,40021,880
- Prospecting — Broad$10,91014,240
- Retargeting — All$8,94012,600
- Competitor terms$6,3207,410
Spend by platform
Google, Meta
- Google Ads58%
- Meta Ads42%
Why Lumina
The reporting platform agencies actually keep.
Google Ads and Meta Ads
Account, campaign, ad group and keyword data from Google Ads; account, campaign and ad set data from Meta.
Goal pacing
Each client goal shows as on track, behind or at risk.
Anomaly alerts
Daily anomaly checks, sent to email, Slack or webhook.
Campaign breakdowns
Spend, clicks, impressions, CTR and CPC by campaign, with conversions from Google Ads.
Modelled revenue
Client health and modelled revenue from GA4, Ads and Shopify data.
White-label portals
Branded portal clients use between meetings.
FAQ
Answers to common questions.
Google Ads and Meta Ads. LinkedIn and TikTok connect as organic channels, not as ad accounts.
Yes. MCC sub-accounts are supported.
Build your next paid media report with Lumina.
Connect your data. Pick a template. Add your branding. Hit send.
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