Attribution that holds up in a client meeting.
First-touch, last-touch, linear, time-decay, position-based, and data-driven. Switch models live without rebuilding dashboards. Optional lightweight MMM for incrementality.
Broad-match terms are absorbing budget at below-average click-through. Worth a match-type review.
The /guides cluster drove most of the gain, with average position improving 1.6 places.
Both rank on page two for the same term. Consolidating would likely lift either.
Insights are drafted from your connected data. Review before sending anything to a client.
Every capability you need, one unified feature.
Six attribution models
First-touch, last-touch, linear, time-decay, position-based, data-driven.
Live model switch
Change models in the UI, no dashboard rebuild.
Lightweight MMM
For ecom or high-volume accounts needing incrementality.
Auditable methodology
Every number has a source; every model has documentation.
From setup to shipped, in four steps.
Ad platforms, GA4, Shopify, CRM.
Default, or offer switching to clients in-portal.
Lumina generates an attribution methodology doc for client FAQs.
Blended ROAS that reconciles and holds up.
Questions, answered.
Ship your next client report in minutes.
Connect your data. Pick a template. Add your branding. Hit send.