PPC Agencies
Every ad account. Every KPI. One pane.
Google Ads and Meta Ads side by side, next to GA4 and Shopify, with goal pacing, daily anomaly checks and AI-composed client reports.
app.luminainsights.co/dashboard/paid-dashboard
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Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Average CPC fell 3.2% while clicks grew — efficiency is improving.
- One campaign is taking 43% of spend at below-average CTR.
- Search impression share recovered after the budget change.
Top campaigns
By spend
NameSpendClicks
- Brand — Exact$12,40021,880
- Prospecting — Broad$10,91014,240
- Retargeting — All$8,94012,600
- Competitor terms$6,3207,410
Spend by platform
Google, Meta
- Google Ads58%
- Meta Ads42%
The problem
PPC agencies lose accounts over two things: missed targets and unclear numbers.
- Clients see the Google number and the Meta number and can't tell what's working.
- Progress against targets lives in a spreadsheet one person updates. When they're away, surprises happen.
- Pulling every ad account into one monthly report is a manual job.
- The monthly deck takes hours to rebuild, and every number has to be checked by hand.
2
ad platforms
Google Ads and Meta Ads
MCC
sub-accounts supported
Daily
anomaly checks
PDF + PPTX
exports
What you get
Built for how your team actually runs the work.
Google Ads and Meta Ads
Connected by OAuth and synced daily, with on-demand refresh. MCC sub-accounts are supported.
Goal pacing
Set goals per client and see whether each is on track, behind or at risk.
Spend next to outcomes
Ad spend and clicks alongside GA4 conversions and Shopify revenue in one dashboard.
Anomaly alerts
Daily anomaly checks, sent to email, Slack or a webhook.
AI-composed reports
Report decks written from your brief, with every number checked against the connected source before saving.
White-label portals
Your logo and colours. A portal your client can open between monthly calls.
Channels covered
The data sources this covers.
Google Ads
- Account, campaign, ad group and keyword performance
- Clicks, spend and conversions
- MCC sub-accounts supported
Meta Ads
- Account, campaign and ad set performance
- Spend, clicks and impressions
- CTR and CPC
GA4 + Shopify
- Sessions and conversions by source
- Shopify revenue and orders
- Modelled revenue from GA4, Ads and Shopify data
Build your next paid media report on your own data.
Connect your data. Pick a template. Add your branding. Hit send.
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