Every feature modern agencies need. Nothing they don't.
Lumina is designed to replace the reporting tool, the dashboard tool and the data-pipe tool. This is the full platform, broken into eighteen capabilities.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Eighteen features. One integrated product.
Not a suite of bolted-on acquisitions. Lumina is a single product, designed as a whole, shipped from a single team.
Lumina AI insights
AI insights and briefings, and executive summaries drafted in each client's brand voice.
Cross-channel dashboards
Paid, organic, social, email and ecommerce on one drag-and-drop dashboard, synced daily and refreshed on demand.
Automated client reports
Write a brief or pick a template, schedule a cadence, and send a PDF or editable PPTX. Lumina handles formatting, branding and delivery.
White-label
Your logo, colours and favicon on client portals and reports. 'Powered by Lumina' can be removed.
13 integrations
GSC, GA4, Google Ads, Meta Ads, Ahrefs, Semrush, Shopify, Mailchimp and organic social. Most connect by OAuth; Ahrefs and Semrush use an API key.
Client portals
Per-client logins with a branded login page. Dashboards, reports, insights and PDF download, scoped to that client's data.
Modelled revenue
Client health and modelled revenue from GA4, Google Ads and Shopify data. Multi-touch attribution is on the roadmap.
Goal & KPI tracking
Set goals for each client and see at a glance whether each is on track, behind or at risk.
Anomaly alerts
Daily anomaly checks across connected sources, sent to email, Slack or a webhook.
Audit and proposal agents
An audit agent that produces a deck, a document and a 90-day plan, and a proposal agent priced by your own rules. Proposals never send automatically.
Templates library
6 report templates and 10 dashboard templates. Use them as they are or adapt them.
AI report builder
Write a brief and Lumina composes the client report deck, editable slide by slide. Every number is checked against the connected source.
Roles & permissions
Admin, editor and viewer. Simple enough for a 3-person team.
Scheduled delivery
Daily to quarterly, per client, with an approval hold before sending and signed share links that expire.
Exports
PDF and editable PPTX for reports, and CSV or XLSX for the underlying data.
Design system controls
A brand kit per client, with logo, colours and tone extracted from the client's site.
Security you can check
AES-256-GCM encrypted credentials, email/password or Google sign-in, role-based access and an audit log. See /security for what we haven't built yet.
Client groups and webhooks
Group clients for a combined view, and send events to your own tools with outbound webhooks.
On the roadmap.
What the team is building next. Nothing here is dated until it’s close enough that we’d bet on the date.
- → Intraday data refresh
- → Multi-touch attribution models
- → Public REST API
- → SAML single sign-on
- Average CPC fell 3.2% while clicks grew — efficiency is improving.
- One campaign is taking 43% of spend at below-average CTR.
- Search impression share recovered after the budget change.
- Brand — Exact$12,40021,880
- Prospecting — Broad$10,91014,240
- Retargeting — All$8,94012,600
- Competitor terms$6,3207,410
- Google Ads58%
- Meta Ads42%
Ship your next client report in minutes.
Connect your data. Pick a template. Add your branding. Hit send.