Ecommerce reporting
Ecommerce reporting that connects spend to revenue.
Shopify, WooCommerce, Klaviyo, Meta, Google, TikTok, Stripe. LTV cohorts, CAC payback, contribution margin, and lightweight MMM out of the box.
app.luminainsights.co/dashboard/ecommerce-dashboard
Synced today
Sample data · Last 30 days
Demo workspace · Ecommerce
Last 30 days Edit layout Share
Revenue
$412,880
+18.4%
Orders
3,412
+14.1%
Average order value
$121.00
+3.8%
Ad spend
$48,730
+6.1%
Revenue · last 30 days
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Revenue grew faster than ad spend — blended return is improving.
- One product line is driving orders but pulling average order value down.
- Email is the strongest non-paid source of orders this month.
Top products
By revenue
NameOrdersRevenue
- Everyday Tote — Black612$74,200
- Merino Crew — Navy488$61,400
- Trail Runner — v2402$52,800
- Canvas Weekender318$41,900
Revenue by source
Shopify + connected channels
- Paid search34%
- Organic28%
- Paid social24%
- Email14%
3.1×
blended ROAS
+18%
avg LTV uplift
Live
MMM
All
ecom sources
What's inside
Every capability you need, one unified feature.
Shopify + WooCommerce
Orders, products, refunds, cohorts.
Contribution margin
COGS upload or Shopify cost of goods connected live.
MMM
Lightweight marketing mix modeling without a data scientist.
LTV + CAC cohorts
Weekly cohorts, payback, and retention curves.
Attribution flex
First-touch, last-touch, linear, data-driven, switchable live.
How it works
From setup to shipped, in four steps.
01
Connect commerce
Shopify, WooCommerce, Stripe, Klaviyo.
02
Add paid channels
Meta, Google, TikTok, Pinterest, Amazon.
03
Upload COGS
CSV or Shopify native cost-of-goods sync.
04
Ship
Full ecom P&L view in every client report.
FAQ
Questions, answered.
Yes. We ship a lightweight MMM with sensible defaults. Suitable for decisions, not academic papers.
Lumina connects to Shopify today, including headless storefronts on Shopify. Other platforms are on the roadmap.
Related features
Solutions
Ship your next client report in minutes.
Connect your data. Pick a template. Add your branding. Hit send.
14-day free trial · No credit card · Live onboarding included