Lumina
Integration · Paid

Google Ads reporting, built for agencies.

Account, campaign, ad group and keyword performance, including MCC sub-accounts. Google Ads reporting your clients can read.

+
=Client-ready reports
app.luminainsights.co/dashboard/paid-dashboard
Synced today
Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
This period Previous
AI insights
  • Average CPC fell 3.2% while clicks grew — efficiency is improving.
  • One campaign is taking 43% of spend at below-average CTR.
  • Search impression share recovered after the budget change.
Top campaigns
NameSpendClicks
  • Brand — Exact$12,40021,880
  • Prospecting — Broad$10,91014,240
  • Retargeting — All$8,94012,600
  • Competitor terms$6,3207,410
Spend by platform
  • Google Ads58%
  • Meta Ads42%
At a glance

What you ship, with Google Ads + Lumina.

Lumina connects to Google Ads with Google sign-in and syncs clicks, impressions, spend and conversions at account, campaign, ad group and keyword level. Manager (MCC) sub-accounts are supported.

MCC
sub-accounts
supported
4 levels
of reporting
account to keyword
Daily
sync
plus on-demand refresh
What you get

What Lumina reads from Google Ads.

MCC sub-accounts

Connect through your manager account and report on the client sub-accounts underneath it.

Campaign performance

Clicks, spend and conversions for every campaign, side by side.

Ad group detail

Drill from campaign into ad groups to show where spend and conversions come from.

Keyword performance

Keyword-level clicks, impressions, spend and conversions.

Goal pacing and alerts

Track goals as on track, behind or at risk, with daily anomaly checks sent to email, Slack or webhook.

Modelled revenue

Google Ads data feeds client health and modelled revenue alongside GA4 and Shopify.

Data you get

The Google Ads fields Lumina pulls.

Clicks
Impressions and CTR
Spend
Conversions and conversion value
Account performance
Campaign performance
Ad group performance
Keyword performance
MCC sub-accounts
Setup

Connect Google Ads in a few steps.

Sign in with OAuth, or paste an API key for Ahrefs and Semrush. No SQL, no pipelines, no spreadsheets.

01
Connect with OAuth

Sign in with Google to authorise Lumina.

02
Choose the account

Pick the Google Ads account, or the MCC sub-account, for each client.

03
Pick metrics

Choose which Google Ads metrics go into each dashboard or report.

04
Schedule

Schedule delivery from daily to quarterly, with an approval hold before anything is sent.

Use cases

Where Google Ads data helps.

PPC agencies

Google Ads reporting for every client, next to Meta Ads in the same report.

Ecommerce teams

Google Ads spend and conversions beside Shopify revenue and orders.

FAQ

Google Ads + Lumina, answered.

Yes. Connect with the Google account that has access to your manager account, and choose the sub-account for each client.
Account, campaign, ad group and keyword performance, including clicks, impressions, spend and conversions.
Limits follow your plan's client and integration limits. Starter supports 3 clients.
No. Lumina reports on your campaigns; your team makes changes in Google Ads.

Connect Google Ads to Lumina.

Connect your data. Pick a template. Add your branding. Hit send.

14-day free trial · No credit card · Live onboarding included
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