Template · PPC
Google Ads monthly report template, ready in one click.
Spend, clicks, conversions and campaign breakdowns in one client-ready monthly.
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Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Average CPC fell 3.2% while clicks grew — efficiency is improving.
- One campaign is taking 43% of spend at below-average CTR.
- Search impression share recovered after the budget change.
Top campaigns
By spend
NameSpendClicks
- Brand — Exact$12,40021,880
- Prospecting — Broad$10,91014,240
- Retargeting — All$8,94012,600
- Competitor terms$6,3207,410
Spend by platform
Google, Meta
- Google Ads58%
- Meta Ads42%
MCC
sub-accounts supported
6
headline metrics
Period
comparison
In this template
Every section your client expects.
Pulls a Google Ads account, including MCC sub-accounts, and renders a branded monthly report with campaign and ad group breakdowns and a comparison with the previous period.
- Executive summary with AI narrative
- Clicks, impressions, spend, conversions, CTR and CPC
- Spend and clicks trends
- Campaign-level performance
- Ad group performance
- KPI comparison with the previous period
- PDF and editable PPTX export
PPC template
Google Ads monthly report template
01Executive summary with AI narrative
02Clicks, impressions, spend, conversions, CTR and CPC
03Spend and clicks trends
04Campaign-level performance
05Ad group performance
06KPI comparison with the previous period
Clones into Lumina, ready to fill with your connected sources.
Who it's for
Built for teams running this workflow.
PPC agencies managing multiple MCC accounts
Freelance paid media consultants
In-house paid media teams
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Start from the google ads monthly report template.
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