Template · PPC
Google Ads monthly report template, ready in one click.
MCC-level aggregation, campaign performance, budget pacing, and creative review in one client-ready monthly.
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Sample data · Last 30 days
Demo workspace · Paid media
Last 30 days Edit layout Share
Spend
$48,730
+6.1%
Impressions
2.86M
+14.0%
Clicks
62,180
+9.4%
Average CPC
$0.78
-3.2%
Spend and clicks
vs previous 30
This period Previous
AI insights
Draft — edit before sending
- Average CPC fell 3.2% while clicks grew — efficiency is improving.
- One campaign is taking 43% of spend at below-average CTR.
- Search impression share recovered after the budget change.
Top campaigns
By spend
NameSpendClicks
- Brand — Exact$12,40021,880
- Prospecting — Broad$10,91014,240
- Retargeting — All$8,94012,600
- Competitor terms$6,3207,410
Spend by platform
Google, Meta, TikTok
- Google Ads46%
- Meta Ads34%
- TikTok Ads20%
MCC
aggregate
All types
supported
Live
pacing
In this template
Every section your client expects.
Pulls every Google Ads account under your MCC and renders a branded monthly report. Includes PMax, Shopping, YouTube, and Search campaign breakdowns.
- Executive summary with month-over-month ROAS
- Campaign-level spend and performance
- Performance Max asset group data
- Shopping product performance
- YouTube video-level metrics
- Search term analysis
- Budget pacing with alerts
- Quality Score and optimization opportunities
- Recommendations and next steps
PPC template
Google Ads monthly report template
01Executive summary with month-over-month ROAS
02Campaign-level spend and performance
03Performance Max asset group data
04Shopping product performance
05YouTube video-level metrics
06Search term analysis
Clones into Lumina with every metric already wired.
Who it's for
Built for teams running this workflow.
PPC agencies managing multiple MCC accounts
Freelance paid media consultants
In-house paid media teams
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