Looking for a Supermetrics alternative?
Meet Lumina.
Supermetrics moves data. Lumina turns it into client-ready reports with AI insights, dashboards, and white-label portals.
- Organic clicks up 11.7%, led by the /guides pages.
- Paid CPC is up 9% month on month — worth a look at match types.
- Conversion rate improved on mobile for the third week running.
- Organic search28,402612
- Paid search19,880540
- Paid social16,240402
- Direct11,905218
- Mobile58%
- Desktop34%
- Tablet8%
Why agencies move to Lumina.
Supermetrics gets data into Looker Studio. Then you build the dashboard. Then you build the next. Lumina ships purpose-built reporting out of the box.
Supermetrics plus Looker plus ChatGPT gets you part way. Lumina bundles the data, dashboard, AI narrative, and client portal in one.
Supermetrics output needs an analyst to finish. Lumina output is client-ready out of the box, branded, AI-summarized, scheduled.
Supermetrics pricing scales by connector + destination. Lumina prices by client workspace, easier to model, cheaper at scale.
Lumina vs Supermetrics.
Supermetrics is priced per connector and destination, so the comparison depends on your setup. Lumina Starter is $39/mo billed annually with reporting and AI included.
| Capability | Lumina | Supermetrics |
|---|---|---|
| Data pipe (connectors) | ||
| Native reports + dashboards | ||
| AI executive summaries | ||
| White-label client portals | ||
| Cross-channel attribution | ||
| Requires separate BI tool (Looker etc.) |
Moving from Supermetrics? Our team handles it.
Integrations wired, templates rebuilt, client portals cloned. Free on Growth and above for teams with 5+ client workspaces.
Switching from Supermetrics? Read this.
See why agencies leave Supermetrics for Lumina.
Connect your data. Pick a template. Add your branding. Hit send.